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The Oslo Region Alliance has worked with many partners over the years to highlight Oslo as a destination for tourists, work, investments and businesses. To support this collaborate work, Oslo Region Alliance together with Visit Oslo and Oslo Business Region have created a Brand Management Strategy and a guide businesses, muncipalitites and others can use when promoting Oslo. In addition, the State of the City reports evaluates Oslos recognition internationally
Oslo: State of the City 2020
Drawing from a database of more than 500 global indexes spanning 20,000 data points, "State of the City" assesses Oslo’s current performance, covering topics such as Oslo’s emerging status in the green economy, startup friendliness, and the city’s performance on diversity.
The Oslo Region Brand Management Strategy
As Oslo’s population grows, the metropolitan region is developing a distinctive metropolitan character and becoming more dynamic, integrated and internationally interdependent. The Brand Management Stategy is about building identity and finding our own voice, deliberately developing and demonstrating Oslo´s values.
Check out Oslo Brand Guide for an easy overview how you can include the Oslo Brand in your work.
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Norway's higher education institutions have a high growth of international applicants for 2021/2022 academic year
Eight out of ten universities are experiencing growth in the number of applicants from abroad. At Oslo Met, the increase for international programs is as much as 161%.
Norway’s Kolonial rebrands as Oda, bags $265M on a $900M valuation to grow its online grocery delivery business in Europe
Kolonial is to be rebranded as Oda as they are expanding into Finland and Germany. Kolonial picks up more funding from ecommerce successes SoftBank’s Vision Fund 2 and Prosus, in addition to previous backers.